August 12, 2011

A little Recognition

Congrats to our design group for winning an Award of Excellence in the Going Green category at this year's University and College Designers Association (UCDA). The Earth Day graphics were originally created by Neha Jain, a former graduate assistant. Matt Wilson, Sarah Edwardson, and Janine Phelps used the graphics again to create recyclable table tents to promote this year's Earth Day celebration. This was a fun, creative project, that allowed for us to experiment with our screen printing supplies. Here is a little write up on the project and the entry photo to follow.


For the second annual Earth Day celebration at Indiana State University, alternative promotional and printing methods were desired in order to keep the environmental impact at a minimum. The Earth Day planning committee asked our designers to create promotional table tents that would sit on thetables in the University food court/commons area. The idea of screen printing on recycled paper lunch bags not only served as a promotional tool for the Earth Day celebration, but strengthened the overall message of sustainability by in itself, being a recyclable item.

By screen printing in-house, we allowed for zero waste of paper and eliminated the use of our 8-color, large format inkjet printer. Recycled paper lunch bags were used as an alternative to a traditional tri-folded, glossy or matte cover stock table tent. Stones found on campus were used to weigh down the bags and returned once the event was complete. Repurposing the bags by students and staff after the celebration as lunch sacks were encouraged. The minimal waste during the printing process resulted in roughly 15 misprinted bags that were also repurposed as lunch sacks by our designer staff.


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